Professor of Meiji University, specializing in the research of the impact of languages in a court setting from linguistic, juristic, and psychological perspectives and also in the context of brain science. In recent years he has expanded the application of his findings in other areas and disciplines including business and leadership. He has written and published numerous articles and best-selling books.
Cognitive Impact of Words: A Psychological Approach
This lecture, based primarily on studies done in Europe and the U.S., explores from a psychological perspective how words and expressions actually impact one’s cognition, memory, and behavior. It will also attempt to explain, by referencing various linguistic and psychology theories, the framework and mechanism of these phenomena.